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“PHD always delivers the goods first time, every time.” - Sainsbury's Sainsbury’s needed to engage shoppers online. PHD’s ground-breaking partnership with Yahoo! Answers gave new ways to share tips, ideas and questions with Sainsbury’s customers every day. A community hub for food & drink provided ‘Daily Delicious’ tips, and enabled users to click through to Sainsbury’s website to share more recipe ideas. A daily tip on the instant messenger IMVironment service directly drove people to Sainsbury’s website Over 15 million users were exposed to Sainsbury’s daily tips, and 2.5 million visited the food and drink hub.